The system behind the mission.
A working reference of the voice, symbols, color, type and motion that make Moon 76 recognizable — used to design every touchpoint, from a keynote slide to a boarding pass.
A brand built for people who decide.
We turn AI ambition into a working product in 76 hours. A mission, not a workshop.
Leadership teams don't leave with a report. They leave with a functional MVP and the capability to keep building.
Editorial. Confident. Quiet. We speak like a mission-control brief — short lines, real numbers, zero jargon.
We work with executives who already know AI matters. Our job is to hand them the engines.
One wordmark. Set once, forever.
Clear space equals the cap-height of the wordmark on every side.
Below these sizes, replace the wordmark with the isotype.
Two bodies. One orbit.
A peanut — two bodies bound by an invisible pull. A small ring — the moon, seen from far away. Together: a decision, and its orbit.
Standalone on avatars, favicons, footers. Never combined horizontally with the wordmark at the same weight.
A palette that holds silence.
Dominance rule — Deep at 70%, whites at 20%, Ember at 5%. Ember is a signal, never a fill. Cream is used only for editorial emphasis inside long copy.
Two families. One rhythm.
Body copy — Barlow Regular at 1.75 line height. Set at rhythm, not at speed. Sentences short. Numbers real. No filler.
Eyebrow · Barlow SemiBold · Tracking 0.16em
Slow, on purpose. Motion is a voice.
Motion enters slow. 0.6s ease-out. Nothing bounces.
Ember accents pulse over 6–8s. Never faster.
Rules draw in from origin-left. Content follows.
Every loop pauses when the user prefers less motion. No exceptions.